Social Media Content Management Tools That Help Save Time

We must admit, a couple of years ago, managing your social media marketing efforts were so time consuming. Today, it doesn’t have to be! As social media has grown by leaps and bounds since its invention in 1997, so too has social media content management tools evolved. There are several tools out there to help you manage your social media so much easier. So, before you decide to avoid social media altogether, understand this: You need social media for your business. It’s not even debatable. It has become such a phenomenon for marketing that you’d be shooting yourself in the foot if you don’t use it. There are so many opportunities for you to market your business on social media by generating leads, increasing brand awareness, build a credible online reputation and so much more. With tons and tons of users on social media, you’re bound to find customers that are interested in your products or services.

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How Your Small Business Can Use Social Media

Research has shown that there is rapid growth in e-commerce, with sales increasing year on year. The primary driver of this boom can be attributed to our smartphones. Due to the meteoric rise of e-commerce, it’s important as a business, big or small, to be visible in this space through various online marketing techniques. Consumers searching for businesses online has become the new norm.

What role then does social media play in all of this? For starters, e-commerce has become more social with social media marketing being a driver to increase sales. So, it stands to reason, wouldn’t the use social media help you drive more sales? After all, platforms such as Facebook, Twitter and Instagram do have commerce capabilities. Indeed, you can Read More “How Your Small Business Can Use Social Media”

5 Awesome Social Media Account Management Tools

As the world transforms from analogue to digital, you need to make sure you’re up to date. Digitisation affects every aspect of our world and the adoption of social media marketing for businesses has now become the new norm, it’s also is one of the best ways to ensure potential clients can find your business. Being on social media makes your business accessible to a wider target audience. Having a social presence on major platforms like Facebook, Twitter and LinkedIn is imperative should you want to grow your brand.

Increasing engagement with your audience is one way to grow your brand, but using smart social media account management tools definitely helps to make things easier. As overwhelming as social media can feel (especially if you’re not an expert), Read More “5 Awesome Social Media Account Management Tools”

10 Tips to Grow Your Social Media Presence

Having a good social media presence can really help your business grow. However, in order for this to happen, you need to learn how to grow your presence by trying to be consistent and working out a strategy. As the saying goes, “many roads lead to Rome”, you can grow your social media presence with many tips and tricks. We’ve put together 10 ways you can grow your social media presence to help aid your business growth. Let’s take a look:

1.   Identify Your Goals and Objectives

The first step to growing your social media presence is to identify your goals and objectives. In other words, you need to understand what it is that you’re looking to accomplish with social. While you brainstorm your goals and objectives, remember that they need to be realistic and attainable. Read More “10 Tips to Grow Your Social Media Presence”

Choosing the Best Social Media Package for your Small Business

When you start searching for a social media management agency to help manage your brand’s social media, one thing you’ll find that there are plenty of options out there right now. It can really be confusing, especially if you’re not sure what the best social media package for your business is. If you dig a little bit deeper though, you’ll start to find agencies that have a good track record of results, are reputable and trustworthy. Do you know what you need in a social media package? Or what these packages should entail? In this article, we’ll help you differentiate between various social media packages. By doing this, we hope that it makes your decision a bit easier when you decide to outsource your social media. Read More “Choosing the Best Social Media Package for your Small Business”

5 Tips for Social Media Optimisation (SMO) Which Gets You Results

Fact: Content and digital marketers have spent years trying to hone Search Engine Optimisation (SEO) into an art form, while many organisations have adopted a similar approach and devoted a considerable number of resources to ensure that their SEO efforts are of this highest quality. While SEO is crucial if you’re wanting to increase your brand awareness online, there is yet another new technique that is just as valuable. Have you ever heard of Social Media Optimisation, also known as SMO? This term is marketing jargon that will only increase in popularity in the coming years, especially among agencies.

The thought behind SMO is to essentially ensure a website receives additional links to popular social media networking sites like Facebook, Twitter, Instagram and LinkedIn (to name a few). Read More “5 Tips for Social Media Optimisation (SMO) Which Gets You Results”

How a Social Media Management Agency Can Help Your Business Grow

In today’s society, the term “social media management” is well known in the business world. It’s something that most businesses know they need, yet don’t necessarily see the immediate benefits it brings. Businesses also find it difficult to tell the difference between good and not so good social media management.

As an agency that has many years of experience in social media, we can certainly understand why many businesses struggle with this.

After all, we too get frustrated when we don’t see immediate results on social media for our clients.

What keeps our team motivated? We know, from experience, that social media can do fantastic things for your business.
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Humans Trust Humans: How ‘The Matrix’ can help you overcome your man-machine insecurity

I just happened to be watching it again, and Wow, what a great film – way ahead of its time. Now Let’s not get too deep, but isn’t the most obvious observation in ‘The Matrix’ is that machines are scary, and no matter how user friendly they become, we still can’t trust them. Read More “Humans Trust Humans: How ‘The Matrix’ can help you overcome your man-machine insecurity”

Top Social Media Tricks for Travel Professionals

According to research conducted by FunSherpa, 87% of travellers use the internet for planning their trip.  Whether it be searching for flights, reading up on a destination or finding reviews on certain accommodation.  This one statistic alone shows how important it is for travel professionals to consider Social Media platforms for marketing their travel services. Read More “Top Social Media Tricks for Travel Professionals”